Target: Douglas Rushkoff’s A.D.D. Adolescent Demo Division. Art by Goran Sudžuka and José Marzán Jr.
Profile: Comics, Media Criticism, Science Fiction
For those of you who don’t know, Denver is home to the largest single comic book store in the world. I didn’t know this either until a few months ago when a friend of mine blew into town from Boston and we went. The warehouse used to be a clearing house for cross-country comic shipping and at some point Mile High Comics claimed it, along with the considerable overstock and turned it into 45,000 square feet of comic book nerd wet dream. While we were there, I found myself drooling over collector’s editions of Chew omnibus volumes and an essential guide to the Top Cow universe, but the only thing I walked out with was this quirky little Vertigo title. At the register, the clerk on duty looked the hardcover volume over and gave me an audible “Huh,” which pretty much sums up my experience with the book.
Set in the near future, A.D.D. follows Lionel, a top tier gamer who is part of an unusual reality show/experiment. Raised from birth to play games, test technology and generally be archetypal internet brats, these kids enjoy a life of luxury and media saturation, and in return act as mascots for their corporate owners. For Lionel and his friends, it seems like paradise, but Lionel still has questions: what happens when they ‘graduate?’ And why can he ‘see’ things no one else can?
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