This book, by the author of Moneyball, is essentially a biography of the two men who did more to change the way we think about thinking. Amos Tversky and Daniel Kahneman are Israeli psychologists who discovered heuristics and connected the fields psychology and economics, helping create the new field of behavioral economics. If you recognize either name, it is probably Daniel Kahneman who wrote the outstanding book Thinking, Fast and Slow a few years ago. At the beginning of that book he writes about his […]
Thoughtful content, less thoughtful structure
I’m a recent new listener to a variety of podcasts, as I now find myself with a long commute, and Freakonomics is now in my standard rotation. As such, my partner suggested I check out the book, so I dropped it into my audiobook queue (see previous: long commute) and I knocked it out fairly quickly, as it is a short listen clocking in at just under seven hours. If you are unfamiliar, here is the description of the podcast, from their website: ” Host Stephen J. […]
What made, and still makes, America great.
First and foremost, I’m sorry for the sensationalized header. I hope I didn’t make your eyes twitch but I think it is an accurate title independent of the political climate. Back in February, I had the opportunity to ask a question to a Two-star Army General and I asked him what books he recommended. He said this was the most recent book he finished and that he highly recommended it so it entered the queue. A few months later, the Army Chief of Staff added […]
Stupid things people do, explained by a smart guy
First published: 2008 Revised and Expanded: 2010 Recommended for: People whose bosses have just told them they need to give a presentation on Behavioral Economics to some senior marketing leaders Stars: 4. I debated giving it 3 because you can get the same info from TED talks, but walking into my presentation with a hardcover book with pages tagged earned me some points for initiative, so I’m sharing the love. Ok so I didn’t pick this book up by choice, exactly. I work in marketing communications, and the […]