First published: 2008 Revised and Expanded: 2010 Recommended for: People whose bosses have just told them they need to give a presentation on Behavioral Economics to some senior marketing leaders Stars: 4. I debated giving it 3 because you can get the same info from TED talks, but walking into my presentation with a hardcover book with pages tagged earned me some points for initiative, so I’m sharing the love. Ok so I didn’t pick this book up by choice, exactly. I work in marketing communications, and the […]
There is some strange alchemy associated with gratitude.
This one hit me hard, and I have to admit I’m still processing a lot of it. Drink is part memoir, part investigative journalism, written by Ann Dowsett Johnston, a former editor at “Maclean’s” magazine (Canada’s “Newsweek,” if I may), the story of one woman’s family history and journey of alcoholism, and also an examination of the dangers of (mostly Western) society’s portrayal of the ideal woman and her relationship with alcohol, with is generally supposed to be empowering, equality-driven and rewarding, but has been […]
How to Make it Rain: A Self-Published Self-Publishing Book
Reading is fun! We all know that – it’s why we’re participating in the Cannonball Read. A few of us love reading and want to switch seats – we have decided that we’d like to try to tell stories of our own. In the past, I’ve tip-toed around submitting books and comics to traditional publishers. I’ve also thought about self-publishing, since it’s so much easier than it used to be. But publishing is one thing; making money from publishing is another. After writing a couple […]
Marketing Genius or Load of Rich Creamery Butter?
Have you ever been talking with a group of friends and the subject of marketing comes up? Inevitably, at least one person will make the claim that marketing “doesn’t work” on him. I suppose this claim goes along with having a great sense of humor and impeccable taste as the most common delusions of the human species. I’ve just never understood why people make it a point of pride to claim that they are impervious to marketing efforts, as if that makes a person smarter […]