Have you ever been talking with a group of friends and the subject of marketing comes up? Inevitably, at least one person will make the claim that marketing “doesn’t work” on him. I suppose this claim goes along with having a great sense of humor and impeccable taste as the most common delusions of the human species. I’ve just never understood why people make it a point of pride to claim that they are impervious to marketing efforts, as if that makes a person smarter […]