I feel like ever since The Tipping Point, everyone and their dog has tried to write some version or expansion of that book, including Malcolm Gladwell himself. I’ve even loved some of those books, particularly Chip and Dan Heath’s Made to Stick, which is similar to (and referenced by) Contagious, but suffers by comparison. It’s interesting to explore what makes ideas worth spreading, why certain concepts “stick” with us instead of flashing in the pan, but this book doesn’t stick with any of its examples […]
Marketing Genius or Load of Rich Creamery Butter?
Have you ever been talking with a group of friends and the subject of marketing comes up? Inevitably, at least one person will make the claim that marketing “doesn’t work” on him. I suppose this claim goes along with having a great sense of humor and impeccable taste as the most common delusions of the human species. I’ve just never understood why people make it a point of pride to claim that they are impervious to marketing efforts, as if that makes a person smarter […]